Ashes to Anthems: Hold Dena Benefit Concert and Resource Fair
The Hold Dena consortium is co-producing the inaugural Ashes to Anthems Benefit Concert and Resource Fair as part of its Legacy Land Initiative to raise awareness, amplify our collective voice, and direct philanthropic resources with a long-term community-backed strategy for measurable impact.
Ashes to Anthems will be an invigorating day of upliftment for families to enjoy entertainment, wellness, and family activities, as well as to access a wide range of resources.
The Benefit Concert
Ashes to Anthems isn’t just a concert. It is a rally, a coming together, and the formation of a movement. It is where sound becomes strength and where the community collectively summons and calls upon the joint anthem to HOLD DENA.
A dynamic lineup of artists including Grammy Award-winning and Golden Globe artist Andra Day, and performances by renowned artists Travis Greene, Goapele, and others will take the historic Memorial Park Band Shell stage. Free tickets are limited! Register early to confirm your concert seats before they sell out.
The Resource Fair
At the heart of the event is a powerful mile-long Resource Fair—a collaborative force for recovery and restoration. This is how we rise—together, with care, courage, and community at the center.
The resource fair will include:
- A Financial Assistance Hub to Provide Direct Guidance & Resources
- A Rebuilding Expo featuring Long-Term Recovery Partners
- Children’s Programming & Family Zones
- Health Screenings & Mental Health Services
- Housing Support & Legal Assistance
- On-site Care Management for Displaced Families
From Wildfire to Revival: Dena Is Rising
In January 2025, the Eaton Fire tore through over 1,000 acres of Altadena. It destroyed homes. It shattered landscapes. But the real loss—the one not captured in headlines—was deeper. This fire struck at the heart of one of Southern California’s most powerful legacies of historically rooted families.
Altadena isn’t just a place. It’s a story of ownership, pride, and culture passed down through generations.
And now, we are rebuilding.
📍 Location: Memorial Park, Old Pasadena - 85 E Holly Street, Pasadena, CA 91101
🗓️ Date: Saturday, April 26, 2025
🕙 Time: 11 AM – 8 PM
🎶 Featuring Grammy Award-Winner Andra Day and performances by renowned and local artists
Parking:
- Holly Street Garage, 150 E. Holly Street, Pasadena, CA
